Welcome to
Social Hour
Marketing
A Quick Background
Over the past six years, I've developed a profound passion for the transformative power of social media. It's fascinating to see how it bridges distances, cultivates relationships, and empowers everyone—from individuals to businesses—to shape their unique narratives.
During my tenure at a prominent agency, I observed a significant gap: smaller ventures, despite their vast potential, often went unnoticed. They were handed one-size-fits-all solutions, leaving them overshadowed and, to put it bluntly, underserved by large-scale agencies.
That realization was the catalyst for me to establish my own agency. At the heart of our ethos is the belief that every brand, regardless of its size, deserves tailor-made strategies that amplify its unique voice and aspirations. And while we're deeply committed to delivering results, we equally emphasize the joy of the creative process.
Social Media Strategy & Management
Our social media strategy and management ensure targeted brand growth, audience engagement, and cohesive storytelling across platforms
Content Creation/UGC
Our content creation emphasizes user-generated content (UGC), harnessing authentic voices to craft compelling narratives that resonate with audiences.
Photography & Video Editing
Our expertise in photography captures the essence of your brand, while our precision in video editing brings narratives to life, creating visual content that both engages and captivates.
Meet the Team
Jessica Stone
Graphic Designer/Photographer
Jessica, our talented in-house graphic designer and photographer, seamlessly blends aesthetics with education. With her keen eye, she ensures that your content is not only visually stunning but also cohesively informative, capturing the essence of your brand's message.
Bernadette Rusher
Account Manager
Bernadette, our dedicated in-house account manager, expertly handles content strategy and meticulously crafts content calendars. In collaboration with Mackenzie, she's committed to elevating the narrative and presence of your account.
Gale Sherry
Community Manager
Our adept engagement specialist and community manager, is the heartbeat behind our community interactions. With her attentive approach, she ensures every comment is acknowledged and fosters a vibrant, engaged community, acting as the bridge between your brand and its audience.
Our Creators...
Prioritizing Consistent Growth...
We're passionate about watching social media analytics climb month after month. However, we don't just celebrate the increases; we comprehensively track them to ensure we adjust and optimize as needed.
UGC Projects
User-Generated Content (UGC) is paramount in today's marketing landscape. Its authenticity resonates powerfully with audiences. To streamline this for you, we've curated a roster of over 150 trusted creators, ready to enrich both organic posts and ads, saving you the hassle of sourcing them yourself.
Client Case Studies
Spritz Sparkling Tea is a zero calorie, zero sugar, vegan, and keto lightly sparkling tea based out of Columbus, OH.
Spritz Tea
Spritz Tea hired Social Hour Marketing in 2019 to build out their go-to-market marketing plan. They wanted to change up their social media, create email marketing/SMS campaigns, and build out their influencer program. I also worked close with the Founder and sales team during Spritz rebrand, to create POS materials, and run the B2B marketing.
Before Social Hour
After Social Hour
Over 1.5 years I took Spritz from 352 followers on Instgram to 3,300 with an average engagement rate of 4.7%. We partnered with other brands to gain awareness and generated content from Ambassadors and Influencers.
We grew Spritz Influencer/Ambassador Program from zero to over 100 women in 1 year. These women were aligned with Spritz core demographics of the health-conscious women who had built strong communities online. We utilized this program when opening new markets to gain buzz about our product before it hit shelves. Each month we would pack and ship over 50 influencer boxes with Spritz.
Sprtitz had foundational email marketing in place; I enhanced their Klaviyo profile and optimized flows. I designed email flows, including welcome, Spritz Story, abandoned cart, return customer, and referral sequences. I also crafted templates for weekly newsletters and marketing campaigns. Under my guidance, Spritz's subscriber count rose from 120 to 2.5k+, segmenting lists for various audiences. Our consumer emails averaged an ROI of $525 per email.
Good Pharma
Good Pharma is designed for every moment of life, discover coffee and teas enhanced with functional mushrooms & botanical extracts based in the Bay Area.
Since partnering with Social Hour Marketing, Good Pharma has experienced a transformative boost in its digital presence. Our strategies have amplified the monthly account reach from an initial 2,000 to an impressive 107,000, significantly increasing online conversions. Additionally, we've driven traffic, resulting in over 300 monthly website visitors, all contributing to an uptick in direct-to-consumer (DTC) revenue.
Before Social Hour
After Social Hour
Under our guidance, Good Pharma's community has not only flourished but thrived expansively. We now collaborate consistently with influencers, leveraging their reach to drive both sales and heightened brand awareness. This symbiotic partnership has not just augmented our sales figures but also fostered a vibrant, engaged, and loyal community that champions the brand at every turn.
For the past three years, we've had the privilege of collaborating with Good Pharma. The longevity of our partnership is a testament to the mutual trust and value we place on client relationships. This enduring alliance underscores our commitment to delivering exceptional results, and the shared journey reflects the profound trust and incredible work we've achieved together.
Rhythm Superfoods
Rhythm Superfoods is an innovator in plant-based snacking. Rhythm's organic, non-gmo, gluten free, and vegan snacks based in Austin, TX.
Rhythm Superfoods approached us with aspirations of amplifying their online sales and brand visibility. Since our collaboration began, they've celebrated a 40% surge in online sales, while their social media engagement has soared by 80%. Together, we've also crafted and are poised to launch an influencer program in Q1 2024.
Rhythm Superfoods partnered with us, seeking to elevate their online sales and boost brand recognition. Diving deep into their brand's core, we initiated a multi-pronged approach.
Before Social Hour
After Social Hour
- Engagement: We focused on authentic content creation, timely interactions, and consistent posting schedules. Utilizing data analytics, we pinpointed optimal posting times and content types, ensuring maximum visibility and interaction.
- Community Building: Recognizing the value of a dedicated community, we fostered open dialogues, ran interactive campaigns, and held Q&A sessions. This approach not only strengthened ties with existing followers but also attracted a broader audience who resonated with the brand's ethos.
- Online Sales Boost: Leveraging the heightened engagement and fortified community, we then turned our attention to driving sales. Through strategic ad placements, retargeting campaigns, and influencer collaborations, we directed organic and engaged traffic to Rhythm Superfoods' online store, resulting in a significant 40% uptick in sales.
Kathryn D.
Hiring Mack was the best decision I made for my start-up. She built our brand from the ground up and built an incredible online community for us. If you’re looking to hire someone for social media marketing/influencer marketing look no further she scaled our business and we are now making $30k per month through our social channels!
Dan G.
I didn’t necessarily need someone to do my marketing but I was sick and tired of trying to do it on my own. Hiring Mackenzie was such a help and gave me the time back in my business to focus on the things I actually enjoyed doing! My business actually has good content now and we get way more web traffic than we used to!
Taylor S.
Mackenzie has been working with us for over 3 years now! Before we started working with her our social media channels were a graveyard. Now our social media actually makes us money and we have an incredible online community.
